The 5th meeting of the Business Hub for Innovation & Environment (B-HIVE), brought leading WI companies to the UW-Madison campus for a day of problem solving and discussion. Companies included Procter & Gamble, Trek, SC Johnson, Epic, and Oshkosh, among others, joining faculty and staff from all schools and colleges across the UW-Madison campus. These meetings have fostered the development of industry-university partnerships, research collaborations, and thought leadership. Dr. Aly Fleming of Nelson Enterprise helped launch this group three years ago with the campus Office of Business Engagement and continues to co-lead this effort.